Despite
the Marchionne-bashing that seems to take a life of its own, his cleverness as
a businessman is undeniable. He eliminated the reliability stigma on Maserati
in ‘80s through his engineering excellence, to make it a coveted luxury brand
again.
Aside from that he also invested 5 billion
euro to fix the mistake of the former Fiat and Chrysler’s CEO on the Alfa Romeo
and revive its prestige and brand value which the 4C showed great potential to
accomplish that goal.
His
ability to stand against Italian unions is also undeniable especially during
the times when he was trying to rebuild Alfa Romeo and re-launch Fiat in the
US.
Because
it is evident that his smart, do you think he’s right about Lancia? Should it
really be gone for good? It’s not that we’re standing against Marchionne but he
should reconsider this one and give a chance.
From the
brands legacy that it has established through the likes of Stratos, 037, or the
Delta Integrale HF, Lancia no doubt can make a comeback. A little inspiration
from today’s market demands, combined with the ‘60s and early ‘70s elegance and
design, then Lancia can definitely take inspiration from the VW move on their
Seat and Skoda and rise again. Who knows, with a little more faith on the
brand’s heritage they might even do better than VW in terms of turn around.
Tear your eyes away for a
second from the car you’re grooming and tell Marchionne what you think about
Lancia. If you have an even better idea, then by all means say it, it might
inspire him and change his mind about getting rid of it.
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