Fiat’s
junior designer at the age of 21, in charge of SEAT Design Centre in 1999,
managing Audi brand group’s design requirements since March 2002, head of
design in the Volkswagen Group and the man behind Audi, Bentley, Bugatti,
Lamborghini, Porsche, Seat, Skoda and VW is no other than Walter Desilva.
De’Silva
gained popularity through his 156 sedan and Sportwagon of the late 1990, while
his iron is still hot he stroked it by joining the VW Group and from then on
his name became even more prevalent with his clever designs from the Salsa and
Tango concepts for Seat, adding curves to the Audi, the “emotional design” in
2002, up to his TT, A5, A6 and R8 which all became a success.
He is
considered as VW Group’s hit machine due to his consecutive hit car designs
since he took over as the head designer for the VW Group. Especially when he transformed
the VW brand’s less appealing designs into the Jetta and Scirocco which came
out with a bang. De’Silva continued to create astonishing designs, lasting
brands, segments, generated consistent sales and has spread his influence to
car enthusiasts both internal and external until now making his name a
household name in the car industry.
Walter
De’Silva’s goal is to achieve the perfect balance between craftsmanship and
high-tech which is probably why since he started in his career and even up to
now, his staying power in the car world has been unshakable despite the retro
2006 Lamborghini Miura concept flop.
Today,
when you hear his name, you know you’re getting both a high-end car and a
satisfying one when it comes to the driving experience. He is the kind of
designer who definitely knows how to please an investor and a car buyer; undeniably
living up to his reputation as the VW’s hit machine.
For a car designer to gain that kind of status,
he should know that the best paint protection, though essential, doesn’t make a
car high-end but the quality of it as a whole.
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